Digital & Social Media Marketing
Grow businesses with online advertising, content and social media.
Course overview
Customers now live online. You learn to plan marketing campaigns, run paid ads, grow audiences and measure results, and you practise on real business pages throughout the course.
Every module combines short theory sessions with hands-on practice, so you finish with real projects and a portfolio, not just notes. Entry requirements: Basic computer skills and smartphone use.
Course outline
6 modules over 4 weeks. Select a module to see what you will cover.
Customers, channels, brand and marketing funnels.
Platforms, content calendars and audience growth.
Writing posts, captions and persuasive offers.
Facebook, Instagram, Google and TikTok ads on small budgets.
Email campaigns, WhatsApp Business and search basics.
Measuring results and improving campaigns.
Learning outcomes
By the end of this course you will be able to:
- Plan a complete digital campaign
- Run paid social media ads
- Write content that sells
- Use WhatsApp Business effectively
- Measure and report results
What you can become
Graduates of this course go on to roles and businesses such as:
Tools and skills you will use
Study options
Choose the schedule that suits you. New students start on the 1st of every month.
- Morning Session
- Evening Session
- Weekend Session
- Monday – Wednesday
- Wednesday – Friday
- E-Learning
What is included
- Practical and materials fee: free
- Certificate and graduation: free
- Computer lab, library and internet: free
- School bag: free
- Access to membership programs
- Career and employability guidance
More from Digital Media, Design & Marketing
Social Media Management & Content Creation
Manage brands online and create content that people follow and share.
Online Business & E-Commerce
Start and run a profitable business that sells online.
Computer Aided Graphic Designing
Create logos, posters, brands and print-ready designs professionally.